AdWords is Now Google Ads: Dominant Online Advertiser.
How fascinating would it be, if you can now use Google as an advertiser too. Google is like an adroit and a mate to everyone. We get solutions to every question whether it’s what to eat, where to visit, or its about which car to buy, where to get jewellery from, and many more.
Google Ads which was previously known as AdWords is that online advertising platform. You can advertise by paying to Google. And it gives you services as per your need. Basically it displays brief advertisements, service offerings, product listings, video content to spread about your business or services.
As a web user you must have definitely seen ads of various mobile applications with a luring description forcing you to install them, it’s Google Ads.
# Shopping Campaigns
Selling product to shoppers by hook or crook is mostly principal focus of any business person. Through shopping campaigns you can easily target shoppers , by paying per clicks over your website or only if someone has checked for your local inventory.
As the name itself is self explanatory, this is basically a medium to create and update your Business profile, leading to stand out and attract new customers. Now the question is when would a customer see your profile- it appears right when anyone is searching for your business on Google search or Maps
# Waze local ads
Through this feature you can bring drivers to your business as it’s the world’s largest community-based navigation app
Why Google Ads?
Google Ads is single headedly capable of fulfilling multiple demands of a businessman. Let’s know about some of them.
# Attract more customers.
Google Ada can help bring in new website visitors, grow online sales, and keep customers visiting back for more.
# Make it to the right people at the right time.
It is possible to be found by people online, when they are searching for things offered by you.
# Advertise locally or globally.
Here you get an option to target customers in certain countries, regions or cities specifically— or within a set distance from your business or shop through advertising.
# How to reach customer, choose your way?
Google Ads provides a variety of ways to reach your targeted customers. You can choose on the basis of your preference from any of these options – text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads.
# Reach audience locally or globally
Its up to you to spread across the world or a few kilometre from your store, shop or business.
# Keep a close eye on progress via ads
Whether its about targeting specific type of people based on type of your business or any and everyone, you can always check on how ads are doing. Also it’s possible to see how many people are shown the ads, how many of them have visited the website
# Keep limited to your budget.
Budget could be easily adjusted based on individual budget. Also as there’s no contract , one can easily stop advertising via Google Ads without any cancellation fees.
How it works?
Assuming how Google Ads work? You must have heard about cookies, even seen it over PC and mobile phone screen popping out seeking permission and secondly keywords are also usual term.
Google Ads’ system works partly on basis of cookies and partly on basis of keywords which advertisers determine.
On the basis of product, advertising copies are places over most relevant pages by Google so as to get maximum attention. Depending on how many customers divert from browsing and click the ad copy, you have to pay Google. A portion of generated income is given to partner websites.
And here’s what you have to do:
# To create your ad, follow simple steps and stay relaxed.
In order to seek for more customers looking for the what you are offering, Google Ads makes sure that uniqueness of your business is known to customers.
# Share about your Goal
Based on expectations of advertiser and, no matter which advertising goal is chosen, Google Ads can help businessman across the board:
- Get more calls to your business
- Increase visits to your shop
- Drive people to your website
- Decide where to advertise
# Create a message
Speciality must be used to impress, what i mean was customers cab be attract by telling them about most famous or speciality of your business. Or create compelling banner ads by adding pictures
# Set a budget cap
You will not pay more than what your budget id in a Month. Also Google Ads provides with an estimate of everything.
#Ready to show up on-air
Your ads are ready to appear on Google Search and Maps, and across our network of partner sites, when people search for products and services provided by you.
It’s a very interesting fact, Google asks you to pay for ads that pay off. That is you can sign up for Google Ads freely, and pay only when someone click to visit the website, views your video on YouTube, or calls your business, for just being visible on website you are not supposed.
Fixing a bigger budget is completely your take, some people spend lakhs of rupees a month while others are comfortable investing several thousands.
How’s it will benefit to Small Business?
Small business owners can promote their products and services with Google Ads, as there persists a tough competition with mega-giants like Amazon and Walmart.
The good news is that Google AdWords has created a way for advertisers to do just that. For sure bigger brands have an advantage when it comes to PPC, but they don’t rule at all the spheres. Even with a small budget, one can get impressions and clicks on Google with a smart account structure and the right targeting options
With Google Ads you get great flexibility alongside attractive options. You can start or stop advertising whenever you want, call the shots on your campaigns or adjust them with no cancellation fees, in short have it in your way.
# Flexible pricing.
It’s easy to set the price you’re willing to pay when someone clicks your ad. And you can always change it whenever you like.
# Real-time out-turn
There are tracking tools available to keep a check upon website visits, online sales, or phone calls and keep a track if your payments are paying off.
# Three ways to pay.
Set up your payments with your credit card, debit card, or with a bank payment — whatever’s feasible for you.
I think you are ready to give a try to Google Ads now.
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Business, marketing, and blogging – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, HR, leadership, and finance. I am on a mission to assist businesses in achieving their goals.