Blogging has become a popular way for individuals to express their ideas and share their experiences with the world.
What many people don’t realize, however, is that blogging can also be a lucrative business opportunity.
There are numerous ways to make money through blogging, and in this article, we will explore some of the most effective strategies.
Whether you’re a seasoned blogger or just starting out, this guide will provide you with the information you need to monetize your blog and turn it into a profitable enterprise.
Ways To Make Money Through Blogging
Choose the Right Niche for Your Blog
Choosing the right niche for your blog is one of the most important decisions you’ll make as a blogger. It’s essential to select a topic that you’re passionate about, and that has the potential to attract and engage readers.
? Tips To Choose The Right Niche
➜ Identify Your Interests and Passions: List your hobbies, interests, and things you’re passionate about. Think about the topics you love reading and discussing with others.
Choose a niche that you are genuinely interested in, as it will help you to stay motivated and consistent in producing content.
➜ Research The Market Demand: Once you have identified your interests, research the market demand for those topics. Look for topics that have a significant number of searches and reader engagement online.
Consider using tools like Google Trends or keyword research tools to get a sense of the market demand for your chosen niche.
➜ Consider The Competition: While it’s good to choose a niche with high demand, you also need to consider the competition. Look for areas where there are gaps in the market, and you can offer a unique perspective.
Avoid niches that are already overcrowded or highly competitive, as it can be tough to stand out and attract an audience.
➜ Evaluate Your Expertise: Choose a niche that aligns with your expertise and experience. Suppose you have a background in a particular field or have a lot of knowledge about a particular topic.
In that case, it’s an excellent opportunity to showcase your expertise and provide valuable insights to your readers.
Google Adsense is the easiest, most common, and staple way of earning money from your blog.
To earn from Google Adsense, all you need to do is upload the script from Google to your website, where it will automatically start displaying ads on your website.
The ads Google Adsense puts on your blog are called CPC ads, meaning you will be paid every time a user clicks on these ads.
CPC stands for cost per click, which differs for different products, keywords through the user reached your blog, the country of the visitor, and other factors as well.
So, the cost which you get per click changes. It is set by the advertiser, whereas there are also CPM ads where you get paid for views, not clicks.
Image Source: Webnode
CPM stands for cost per thousand impressions, M being the roman number for 1,000.
Every blogger begins with Google Adsense and always keeps it as one of their primary sources of income.
However, many bloggers prioritize Affiliate marketing and do not want to put ads on their blogs to give them an uninterrupted read and better earn from the affiliate sales.
These are the conscious choices made by bloggers. You can apply for both Google Adsense and affiliate marketing both as well.
? How Much You Can Earn From Google Adsense
The amount of money one can earn from Google AdSense varies depending on various factors, such as the niche of the website, the amount of traffic, the geographic location of the visitors, the number of clicks on the ads, and the types of ads being displayed.
It’s difficult to figure out how much one can earn from AdSense because it can vary significantly. Some websites earn only a few cents daily, while others earn hundreds or thousands of dollars daily.
However, it’s important to note that Google AdSense earnings are not guaranteed and can fluctuate based on various factors.
Website owners or content creators should focus on creating high-quality content that attracts traffic and encourages engagement, which can lead to more ad clicks and higher earnings. For more ? Click and Read
Affiliate Marketing is one of the highest ROI-based monetary methods to earn from your blogs.
In fact, most of the blogs are primarily earning from huge commissions they get in for affiliate marketing.
Now, what is affiliate marketing?
It is when someone buys your recommended product or service through specific tracking links, and you get the commission for it.
For Bloggers, it is about creating content where you can help people buy the right product for them.
Image Source: Scaleo
You provide value and help through your high-quality content, where you also add the affiliate links of these products.
When your audience buys through that link, you get a certain percentage of the total cost of the product.
For Example :
Your blog can be about photography, where you guide people on tips and tricks to click better photos.
It surely has to publish content about what photography gear to use, the best cameras to buy, and so on.
You would add affiliate links in these helpful blogs, and people are most likely to buy through these links, and you get the commission.
To get into this affiliate marketing, you have to sign up for affiliate programs; it is basically a marketplace where advertisers meet the affiliate marketers ( that’s you!) under an affiliate program.
Image Source: Appy Pie
Once you signup for an affiliate program, you will get all the information on how much commission you get for these products.
You also get the ability to generate your unique affiliate link for the product, so you can mention that in the blog.
There are multiple affiliate programs where you can sign up, but for beginners, it is suggested to go for the amazon affiliate program.
Then there are other affiliate programs you can find on these platforms, such as ShareASale, Amazon, and Commission Junction.
Image Source: ShoutMeLead
After signing up with these affiliate programs, you can use a WordPress plugin like PrettyLinks to manage all of your affiliate links.
Just make sure to choose the right affiliate program and the right products for your blog.
It should be highly relevant and crucial for your audience so you get the maximum conversions on the sales.
? Tips for Effective Affiliate Marketing on Your Blog
Choose relevant products: Select products that are relevant to your blog’s niche and audience. This ensures that your readers are more likely to be interested in the products and make a purchase.
➜ Be transparent: Clearly disclose that you are using affiliate links in your blog posts. This builds trust with your readers and helps you comply with legal guidelines.
➜ Promote products you trust: Only promote products that you believe in and have personally used. This helps you maintain credibility with your readers.
➜ Create quality content: Produce high-quality content that provides value to your readers. This encourages them to trust your recommendations and click on your affiliate links.
➜ Be consistent: Consistently promote your affiliate products over time. This helps build a loyal following and increases the likelihood of earning commissions.
➜ Monitor your performance: Regularly track your affiliate marketing performance to determine which products and strategies are working well. Use this information to refine your approach and optimize your earnings.
? How Much You Can Earn From Affiliate Marketing
According to Glassdoor, an affiliate marketer’s average salary is $59,060 per year. It ranges from $58K to $158K, including “additional pay” options like cash bonus, commission, tips, or profit sharing
WordPress Advertising Plugin
Just like Google Adsense, you are also utilizing the ads only with WordPress advertising plugins.
The difference here is, to begin with, Google Adsense has a limitation on how much you earn with it. Also, every particular click varies from the other.
Image Source: Hubspot Blog
WordPress Advertising plugin allows you to directly sell banner ad space to the advertiser on your website.
You trade off a space on your website to the advertiser for the cut of the money negotiated and decide on your own terms.
This also gives you more control and higher earnings with your ad space. You can expect how much to earn, unlike with AdSense.
Since you already know the difference between CPM and CPC ads, here you will be paid by CPM.
It means, the ads don’t need to be clicked, so you get paid on the basis of cost per click.
Image Source: WordPress
Rather you get paid for every 1000 impressions you get on your websites which means views.
However, a lot of bloggers just charge the advertisers a flat rate for the space making it easier to track the clicks or views.
Now with advertiser plugin ad space, you would also need to remember that it takes more time to manage as compared to Googe Adsense.
You need to go through a whole process, starting from finding advertisers, negotiating the price, deciding the terms and agreements, and other administrative tasks such as sending invoices.
However, you realize that to use CPM ads or Advertiser plugins; you need to have more traffic to your website.
A lot of bloggers do not prefer ads on their blogs as they give more priority to the reader’s experience of their bloggers or prefer other revenue streams.
For Example, Sponsored blog posts are also quite common ways to earn money from your blog.
However, to do this, you do have to have a consistent flow of heavy traffic on your website.
Image Source: IZEA
If you are also someone who prefers other revenue streams than ads or just looking for more revenue streams for your blogs, selling sponsored blog posts is one of them.
Also, using ad networks, you also tend to lose some control over the content displayed on your blog.
Another reason people prefer other revenue streams over ads is that they don’t want their readers to be annoyed with them.
The best alternative here comes in selling sponsored blog posts. It’s just like what you see in a television show.
Image Source: GuestPost
An advertiser or company pays you to show their products, feature it, or talk about it on your platform.
To get to these companies, you first need to have a portfolio or media kit where you mention all about your website metrics, like traffic, views, demographics, etc.
It is to convince business owners to advertise their products on your blog.
Make sure you reach out to these companies through emails and their social media and share how it can help their business.
Do remember to do negotiations with the company about the price or the overall package.
Image Source: Blog Tyrant
Another concern you must have regarding the sponsored blog post is the law of the land regarding it.
In the USA, bloggers who are publishing sponsored posts must comply with the Endorsement guides of FTC.
You also have to always disclose the fact that this particular blog is sponsored as per U.S Law.
How to Find Sponsored Post Opportunities for Your Blog
➜ Research brands in your niche: Look for brands that align with your blog’s niche and values. Check out their websites and social media pages to see if they’re already working with bloggers or influencers.
➜ Check out sponsored post networks: There are several networks that connect bloggers with brands for sponsored post opportunities. Some popular ones include Clever, Linqia, and Activate.
➜ Use social media: Follow brands in your niche on social media and engage with their content. If they’re interested in working with bloggers, they may reach out to you directly or share opportunities on their social media pages.
➜ Reach out to brands directly: If there’s a brand you’d like to work with, don’t be afraid to reach out to them directly. You can send them an email introducing yourself and your blog and ask if they’re interested in sponsored content.
➜ Join blogger communities: There are several blogger communities online where you can connect with other bloggers and share tips and opportunities. Some popular ones include the SITS Girls and Blogger Babes.
? How Much You Can Earn from Sponsored Posts
This could be anywhere from $3.00 or more, depending on what you’re comfortable with. For example, say you get around 100,000 monthly average page views.
Divide that number by 1000, and you find out that your CPM is 100. If your rate per 1000 impressions is $3.00, you’ll be charging $300 for a single blog post
Paid reviews are pretty much-sponsored posts where you are getting paid to talk positively about a product.
This is also a great way to earn money from blogging, especially if your website is product-oriented or a review website.
Here, things are quite different. Very often with paid reviews, you are remunerated by getting the particular product for free.
Image Source: Copy Hackers
However, you also do get paid for putting up positive reviews on your website.
It has the same process as you have seen with the sponsored post. You also have to get companies or sellers that need more PR jobs.
Make sure you are approaching the companies or the products that are into your niche only.
Sell Online Courses
One of the best ways to earn money through blogging/websites is by selling online courses.
This works best if you have a blog about the specific niche or topics on which you are going to sell the course.
Another quite popular way to leverage your blog to earn money where you sell content in the form of online courses.
Image Source: Blogging Wizard
Online courses can give you one of the best revenue from your website if you have developed fair credibility within your target audience.
However, to create a high-quality course, you need to make an investment of time, money, and effort.
So make sure you decide to escalate with your blog for selling online courses only when you have an engaging audience or a potential demand.
These courses are preferably best as a video. However, you can also use various mediums such as text, audio, etc.
Image Source: HubSpot Blog
You may have to add some supportive material to help the students learn from the courses, such as slides, checklists, cheat sheets, templates, pdf, etc.
Learning Management System (LMS) plugins are available to deliver these online courses to your audience easily.
Then you can use a membership plugin such as MembersPress to create your course with its course builder.
Since it’s an online product with no inventory issues and no manufacturing charges to increase production, you make as many copies as you make one course.
If you played the game right, this could really be a game changer in the financial scene of the blog.
Selling products on a blog refers to the process of using a blog as a platform to promote and sell products to readers or visitors. This can include physical products, digital products, or services.
To sell products on a blog, bloggers typically need to establish trust and build an engaged audience by creating high-quality content that addresses the needs and interests of their target market.
They may also use various marketing techniques, such as social media marketing and email marketing, to attract and retain customers.
Once they have built a following, bloggers can begin promoting and selling their products through their blogs. This can involve creating product listings and descriptions, offering special deals and promotions, and encouraging readers to make purchases through calls to action.
Selling products on a blog can be a lucrative way for bloggers to monetize their content and generate income. However, it requires time, effort, and a strong understanding of marketing and sales strategies to be successful.
What Products Can You Sell on Your Blog?
➜ E-books: If you’re an expert in your field, you can create and sell e-books related to your niche. E-books can be a great source of passive income.
➜ Online courses: You can create and sell online courses on topics related to your niche. This is a great way to share your knowledge and expertise with your audience.
➜ Physical products: Depending on your niche, you can sell physical products such as clothing, accessories, beauty products, and more. You can partner with a manufacturer or create your own products.
➜ Digital products: You can sell digital products such as templates, printables, stock photos, and graphics. These products are easy to create and can be a great source of passive income.
➜ Affiliate products: You can promote and sell products from other businesses and earn a commission for each sale. Choose products that are relevant to your niche and audience.
➜ Membership programs: You can create a membership program that provides exclusive content, courses, and resources to your members.
➜ Sponsored content: You can work with brands and businesses to create sponsored content such as product reviews, sponsored posts, and sponsored social media campaigns.
Benefits and Challenges of Selling Products on Your Blog
Once you start blogging, getting high traffic, and earning money, you can further expand it and take it even further.
A lot of people today want to do what you have achieved. The best time to be an influencer is with the skill set you have and the experience you gained.
You can share this with everyone, tell you inspiring stories, and help them do the same.
Image Source: ESB
For this, you will get many opportunities to speak about your journey on multiple occasions.
Leverage that to earn more from your public speaking and appearances. Now you can focus on getting gis being an influencer, not just a blogger.
Speakers are paid to talk at many such events, and whether you are paid or not, you are definitely getting free traffic and more brand exposure.
Just make sure you become an expert in that field before you position yourself as an influencer or public speaker.
Image Source: SPI
You cannot do this at any point in your blogging career.
You need to build significant influence and clout in the industry with a really engaging following and rise as a personal brand.
However, the opportunities might appear or be available gradually before that, so be ready to grab them.
If you do not prefer ads, affiliate marketing, or any other monetary model for your blog and are still looking for something more intimate and powerful, there is indeed a way.
One of the very known ways to create content in certain areas or niches where the audience can pay for having access.
It is quite like the subscription or membership model you see with different software or other streaming services.
Image Source: Themetrust
The best way to go forward with this kind of revenue stream is first to build a high-quality, driven content arena that is truly promising and helpful for people.
Once you gain their trust and they can feel the worth of your content, you can bring more in-depth, unique, and special but restricted content to only paid members.
They will be able to access all of your premium content, videos, and downloads, and much more.
Image Source: Cozmoslabs
Going for this route can be demanding and require a high investment of time and money as you make premium content for paying members.
It better be way great than they expect with other available free content on your website.
Various WordPress membership plugins allow you to restrict certain areas, pages, or blogs of your website and only enter with credentials.
Webinars have become one of the best ways to build your audience.
It is a great lead magnet for people to buy your courses or sign up for the program or any other end goals.
Then, there are other paid webinars with very limited charges, which are quite similar to an online course.
Since it is life, allow attendees to ask questions to their teachers or hosts, which means a lot for a learner.
Image Source: SEJ
Even though most people couldn’t buy the course, they see webinars as easy to purchase, with less time to invest, and can learn something to add on.
Also, why webinar works are this sense of learning with others and also creates the scarcity of time as it is only going there for a while, making it an easy purchase.
Many people with their struggle with time are often fine with investing a few hours in a webinar to learn or even initiate learning.
Paid webinar works like a charm. However, it is always a revenue source with some significant investment in social media ads and content creation.
Also, there must be a significant following and engagement with your blog and brand to go for the paid webinar or some other kind of credibility.
Q n A Community
You might have already been aware of question-and-answer communities such as Quora and Stack Exchange.
They are really helpful for the target people to connect with others, create a community, and engage and motivate each other.
You can also create a Q and A community or go very particular about a specific niche.
There are different ways to monetize this QnA community website, as you will have user-generated content on the website.
You can use affiliate ads or other forms of advertisements as well to earn from it.
One of the best ways to make your blog leverage this is by integrating the community to your blog.
It does need a lot of legwork and time to reach fruition, but it can be really impactful, depending on your niche.
Another user-generated based monetary method that allows your blog to leverage the sense of community in your niche.
Not just can this help your blog earn money but it can be really impactful for the target audience with their queries and doubts.
Forums are the best way to get one-and-one advice, and people are really searching for it. Integrate forums on your blog or website and put a lot of work into creating momentum.
You definitely need to moderate the forum and invest time and money into it with some patience to let it grow.
Forums can be paid, or you can restrict them in different ways, and if the forum is really helping people, they will be happy to be the member or have access.
Paid Job Board Platform
One of the non-conventional ways to earn money through blogging or creating a website is to create a paid job board.
There are plenty of companies that want to advertise for the openings in their company; they want to hire the right people for it.
And then, there are people who are looking for jobs.
There is a lack of communication or reach between these two parties. Even though there are still a lot of giant job platforms, there is still a massive need for it.
You can build a platform like this where you can start posting jobs from companies and connecting to people who are looking for a job.
Image Source : Pinterest
This can be really successful if you narrow down your niche as much as possible to reduce the competition dramatically.
Even there are many niches or areas where traditional job boards or platforms aren’t capable enough.
There are WordPress themes and plugins that can help you make visually stunning and easy-to-use job board websites.
Once you see things running, you can start charging companies for their post submission.
If you plan to generate revenue from your blog by selling digital products online, one of the obvious choices is going to ebooks.
They are the least investment products potentially gaining high ROI considering your blog brand, content quality, and marketing strategy.
If you have been blogging for quite a while and have consistent traffic along with some dedicated and engaged followers, you can definitely sell ebooks on your blog.
Image Source: Kinsta
It must be related to the niche you blog in. You can either write yourself or hire someone to write the ebook.
Make sure you provide high-quality content and real value, something more they can get from your usual blogs.
Invest a good amount of time and money in creating a good-quality product as much as possible.
You can use various eCommerce plugins on your WordPress blog to sell these ebooks directly.
You would also have to use a plugin like Easy digital downloads to offer an instant download of the product after purchase.
As you have been blogging on a particular niche for a while and gained regular traffic and credibility, people see you as an expert.
Or maybe you were already working as an expert in the field and decided to blog about it.
Image source: Niche Pursuits
In either case, you can start earning money using your blog as a platform to gain clients for your freelancing services.
It is easy to position yourself as an expert with living proof due to high-quality content on blogs.
Do mention the services you can offer and make your case a freelancer as well on your website/blog.
Frequently Asked Questions (FAQs)
How long does it take to make money through blogging?
It depends on a variety of factors, such as the niche, the quality of your content, and your promotion strategies. Some bloggers start making money within a few months, while others take several years.
Can I make money through blogging if I don’t have a large audience?
Yes, you can still make money through blogging, even with a small audience.
Focus on building an engaged and loyal following, and use monetization strategies that don’t require a large audience, such as affiliate marketing or coaching services.
How do I choose the right niche for my blog?
Choose a niche that you are passionate about and that has the potential to attract a large audience.
Look for a niche that is not too broad or too narrow and that has enough demand to support monetization strategies.
Can I make a full-time income through blogging?
Yes, many bloggers make a full-time income through blogging. However, it takes a lot of hard work, dedication, and persistence to achieve this level of success.
How often should I post on my blog?
It depends on your niche and audience, but you should generally post at least once a week to keep your blog fresh and up-to-date.
- 51+ Blogging Business Ideas: Unleash Your Entrepreneurial Spiri
- 111+ Instagram Business Ideas: Creative Ways to Boost Your Brand
- 96+ Housewives Business Ideas: From Home-Based to Thriving
- 23 Main Pros and Cons of Blogging
- 65+ Lead Generation Business Ideas: Proven Strategies for Succes
Business, marketing, and blogging – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, HR, leadership, and finance. I am on a mission to assist businesses in achieving their goals.