Productivity Metrics to Drive Result: From Output to Outcome

The most useful productivity indicators have been refined over many years of business innovation. 

Productivity can be measured in various ways and levels, from a vendor’s exact individual sales performance to a machine’s raw industrial productivity in a manufacturing facility. 

Employee output is now shown on an HR dashboard as specific numbers rather than generic comments pointing out improvement areas.

A company must track productivity in a way that also identifies areas for future growth. One can determine an organization’s productivity by dividing its output by its inputs. Before conducting an in-depth review of your organization’s performance regarding those metrics, you must first select the productivity indicators that can impact your business the most.

What Are Productivity Metrics? 

Companies evaluate employee performance in various tasks related to their broader corporate objectives using metrics for assessing productivity. To ensure optimal effectiveness and productivity, these metrics are utilized to identify areas that need to be improved. 

Metrics are the means of measurement, but productivity is the efficacy of the result. Businesses commonly cite examples of sales targets and profit margins when talking about performance indicators, even though the subject is far more complicated. Profits come from sales. 

Thus, how a company’s productivity is measured significantly impacts how earnings are managed. As a result, several instances of performance measurements and indicators can be used to boost.

 The information provided in their productivity indicators might be useful to experts in management, customer service, human resources, and other sectors.

Importance Of Measuring Productivity

Knowing what your staff generates and does throughout the workday is made possible by productivity measurement, which is crucial. 

You will be able to evaluate their level of effort and determine whether or not they are dedicating enough time to the necessary tasks as a consequence. As additional justifications, consider the following:

You can utilize it to determine which parts of your business require greater attention. If, for instance, sales are dwindling, think about focusing on your sales team’s activities. You should look into what your support staff is doing if your clients frequently have to wait a lengthy period for assistance.

Finding process bottlenecks is significantly easy when it is used. A bottleneck exists when a task takes longer than anticipated.

For instance, campaigns may be delayed if the client takes several weeks to approve your team’s advertisements.

It draws attention to the major pursuits that keep your personnel busy. You can use this to decide on personnel levels, efficiently plan projects and activities, and pinpoint areas for development.

You can use it to monitor how well your organization is doing. By tracking your productivity over time, you can determine whether your team and procedures are improving and bringing you closer to your goals.

By doing this, you can improve. You can spot patterns and trends more quickly if you know how long it took your employees to accomplish particular jobs. These insights can be used to develop new products, enhance resource allocation, and optimize procedures.

How Can Productivity Be Measured?

You must choose the appropriate productivity indicator based on the type of productivity you wish to evaluate. 

Businesses in the same industry and those in different industries use different metrics and key performance indicators (KPIs).

 For example, a manufacturing company’s and a software provider’s KPIs differ. To assess the situation and spot trends, compute the metrics most important to your organization periodically.

Although there are broad criteria that should be followed when building effective productivity evaluations, the definition of productivity differs depending on the objectives and requirements of an organization. Analyze a handful of them thoroughly.

Adapt this output equation.

You must understand the equation used to determine output: productivity = units of output/units of input. 

The revenue per hour of labor is typically calculated using this formula. Businesses divide the output (total income for a certain period) by the inputs to evaluate their overall productivity (total hours worked during that period). 

The method is useful for determining labor productivity exclusively but keeping in mind the first criteria. 

Inputs can also be provided in other ways, such as output per machine or per tonne of material, to have a wider range.

 This will ensure that you thoroughly understand all the variables influencing how well your organization operates.

The efficiency of your company

Although they are generally straightforward to grasp, productivity metrics typically don’t require much mathematical expertise. 

Calculate the period’s inventory turnover rate by dividing COGS by the average inventory (beginning and ending inventory, divided by two). COGS is the most popular option. However, sales are another possibility for the numerator.

Describe the productivity standards.

The metrics unique to your company’s industry and business style are relevant. The general measurements that are frequently monitored by all businesses are known as indicators. To ascertain a company’s genuine profitability prior to accounting and financial deductions, investors and other analysts can utilize EBITDA, for example, a common statistic of operational profitability.

 A business’s inventory turnover rate—which reveals how frequently it sells and replaces its stock over a predetermined time period—and other manufacturing-specific metrics like order picking accuracy and on-time delivery will be of interest.

Don’t focus solely on labor.

Use of the proper scope should be your priority when assessing your company’s productivity. Across a wide range of non-labor disciplines in a contemporary company setting, productivity is evaluated in addition to direct labor. 

One-sided attention on direct labor “may generate unforeseen effects,” as the author puts it. Because of this, your research should include any factor other than direct labor that could impact productivity.

Information gathering

After having a firm grasp on the scope and how to quantify it, the necessary data must be acquired. 

Naturally, the data you use will depend on your outputs, but it is likely to contain things like worked hours, activities completed, time spent on each activity, money earned, and costs, to name a few. 

It’s hard to manage this unstructured data. You may better organize your data using an online data analysis tool, making it easier to draw insights from it and manage your information efficiently.

Essential Metrics For Monitoring Your Product’s Performance

Technical Performance Metrics for Products

The fundamentals are those; they are far too frequently disregarded. When a product is produced, it should satisfy certain functional needs.

It must technically work without a hitch as well. You shouldn’t always aim to produce the perfect item. Because of this, you must make sure you have a thorough understanding of the technical excellence of the product as a whole.

Metrics for Participation and Product Use

A deeper comprehension of how and why your product is utilized is a crucial indicator that will support its success, in addition to financial and technical performance. 

You will be able to comprehend client behavior and expectations better as a result. All adoption and engagement measures have worth.

Commercial Product Performance Metrics

And those are the pillars, yet, assessing them is not always straightforward, particularly if your service is provided without charge. It would be desirable in that situation to take into account the indirect impact on company KPIs or product consumption indicators. 

You must measure business performance to determine how well your product is from a business standpoint—that is, how much it contributes to your firm’s top and bottom lines. 

You should always keep a photo with you. It’s critical to monitor these metrics’ development and compare it to the company’s expectations and strategy.


Your product’s success will depend on how well it is made (although occasionally terrific is sufficient). 

To accomplish this to meet client wants and add value, you must continuously improve it. To do this, you must be an experienced developer. 

ROI metrics for marketing

You should be aware of how effectively, operationally speaking, your marketing techniques are performing. Compare them all to choose the finest for future use. The most crucial metric in this situation is ROI. The earned-to-invested ratio must be used to calculate ROI.

 You can occasionally accomplish it if you keep an eye on the lead sources and monitor the lead-to-client conversion rate. But situations are rarely that simple. Maybe as a result of specific investments failing to generate leads or sales. 

Measurement Criteria And KPIs for Productivity

Acted upon initiatives

The routine execution of a similar “task” with little variation is one of the industrial companies’ fundamental efficiency criteria.

 How many jobs can the business complete in a given period (calculated as the number of completed jobs divided by the period) be easily calculated using simple counting? The target number will undoubtedly vary depending on the task’s difficulty and effectiveness.


The money a company makes by selling goods or services to customers is called sales. They rank among the simplest standards to employ when determining the health of any company. 

It’s critical to differentiate between sales and revenue since companies have other sources of income, such as interest, cash from lawsuits, royalties, and other fees. 

Revenue regularly outpaces sales (although a lawsuit that goes the wrong way can change that). Because returns and discounts are not considered, gross sales, as opposed to net sales, have the potential to be larger than revenue.

Sales are calculated as follows: Price of each good or service x Units sold / Services sold.

Increased revenue

Your performance can be evaluated quantitatively through sales. Another important statistic is sales growth, which shows how well you are performing compared to previous years. To determine the increase year over year, use the formula below:

Sales growth = This year’s sales – Last year’s sales / Last year’s sales x 100

Earnings per worker

Depending on your viewpoint, revenue per employee is an important KPI that offers a basic indicator of how costly it is for a business to operate. 

This Number is frequently utilized to evaluate the success of businesses in the same sector as well as the competitiveness of other industries. The following formula can be used to calculate revenue per employee:

Revenue per employee is calculated as = Total revenue for last 12 months (LTM) / Current Number of full-time employees.

A measure of efficiency

The effectiveness ratio has three forms: assets, receivables, and inventory. If there are enough sales, the inventory turnover ratio is used to figure out how rapidly the inventory will be “changed” or used. Calculation of the inventory turnover ratio:

Inventory turnover ratio = COGS / Average Inventory

You can evaluate how effectively a corporation uses its resources by looking at the asset turnover ratio. Solve the following equation to determine the asset turnover ratio:

Asset turnover ratio = Revenue / Total assets

The receivables turnover ratio determines whether the proper clients are provided the right amount of credit as well as how effectively a company collects debts. Receivables Turnover Ratio Calculation Formula:

Receivables turnover ratio = Net credit sales / Average accounts receivable

Overall costs of the workforce (TCOW).

The total cost of ownership is typically determined by adding up all of a business’s personnel-related costs, such as all employee salaries paid, benefits, performance bonuses, personnel-related taxes and insurance, events, vacation pay, overtime, training, recruiting, and any other costs you pay to, on behalf of, or directly because of your personnel (TCOW).

 It is often expressed as a percentage of the company’s total operating expenses because it doesn’t provide much information on its own. To figure out TCOW, use the equation below:

TCOW = TCOW / Total operating costs x 100

The conversion rate for employment.

This indicator shows how many employment offers your business accepts. You may have an issue if you are having problems filling vacancies compared to other businesses in your field. 

You might not be able to give wages and benefits that are equivalent to what the market is willing to pay, for instance. In order to determine recruiting conversion rate more precisely, you should:

Recruiting conversion rate = (Number of job offers accepted / Number of job offers extended) x 100

Productivity Metrics Examples

Productivity metrics are measures that track the efficiency and effectiveness of an individual or team in achieving specific goals or objectives.

Here are some examples of productivity metrics:

Output per hour: This metric measures the amount of work completed in a specific time period, usually an hour.

Quality rate: This metric measures the percentage of tasks completed without any errors or defects.

Time-to-completion: This metric tracks the time it takes to complete a task or project from start to finish.

Sales per employee: This metric measures the revenue generated per employee in a specific time period.

Revenue growth rate: This metric measures the percentage increase in revenue over a specific time period.

Customer satisfaction score: This metric measures how satisfied customers are with a product or service.

Employee satisfaction rate: This metric measures how satisfied employees are with their job and workplace.

Return on investment (ROI): This metric measures the return on investment from a project or initiative.

Employee turnover rate: This metric measures the percentage of employees who leave a company in a specific time period.

Time spent on non-productive activities: This metric tracks the time employees spend on non-work-related activities during work hours, such as browsing social media or taking long breaks.


Measures of productivity ought to eventually help organizations function better. Businesses should choose genuinely significant measures when attempting to quantify the impact of different activity types.

 A substantial correlation between productivity metrics and a business outcome is required, considering the overall amount of work produced. 

They should consider diverse occupation forms and be resistant to system gaming. Businesses ought to be able to assess project performance using these metrics, which ought to be unbiased and subject to independent verification. 

To help the business comprehend each team member’s skills, they must be easy to quantify.


How To Define Success Metrics For A Product?

To define success metrics for a product, you should follow these steps:

Identify the goals of the product: Determine what you want the product to achieve, such as increasing revenue, improving customer satisfaction, or reducing costs.

Determine the key performance indicators (KPIs): Choose metrics that will help you measure progress towards your goals, such as sales volume, customer retention rate, or time-to-market.

Set benchmarks: Establish targets for each KPI based on historical data, industry benchmarks, or other relevant sources.

Monitor and analyze data: Regularly collect data on your product’s performance and analyze it to see if you’re meeting your targets or if any adjustments are needed.

Refine the metrics: Refine your metrics as needed based on feedback from customers, stakeholders, or changes in the market.

Communicate results: Share the results of your metrics with key stakeholders to show the product’s impact on the business and to guide future decisions.

What Are Product Metrics?

Product metrics are quantifiable measurements used to evaluate a product’s performance.

These metrics can provide insights into how well the product is meeting its goals and help identify improvement areas.

Product metrics can include measurements such as sales revenue, customer acquisition cost, churn rate, user engagement, and conversion rates.

By tracking these metrics, product teams can make data-driven decisions that can help improve the product and ultimately drive business success.

How To Choose The Right Ux Metrics For Your Product?

To choose the right UX metrics for your product, identify your product goals, critical user behaviors, and select metrics aligned with both.

How To Define Metrics For A Product?

To define metrics for a product, identify goals, determine key performance indicators (KPIs), set targets, collect data, and analyze results.

How To Set Metrics For Product Launches?

To set metrics for product launches, define launch goals, determine KPIs, set benchmarks, monitor data, and adjust metrics based on results.

What Is Metrics In Software Engineering?

In software engineering, metrics refer to quantifiable measurements used to evaluate the performance of software development processes or products.

Metrics can include a wide range of measurements such as code quality, defect rate, productivity, efficiency, and user satisfaction.

By tracking these metrics, software development teams can make data-driven decisions to improve the development process and ensure the quality of the software product.

Which Metrics Does Not Indicate Product Quality?

Metrics that do not indicate product quality include vanity metrics like page views, social media likes/followers, or downloads. These metrics may indicate user interest but don’t necessarily reflect product quality or success.

Which Metrics Will Help A Product Owner?

Metrics that will help a product owner include user acquisition, retention rate, customer satisfaction, conversion rate, revenue, and net promoter score. These metrics can provide insights into the product’s performance and guide decision-making to improve its success.

How To Measure Employee Performance And Production Metrics?

To measure employee performance and production metrics, identify key performance indicators (KPIs), establish targets, collect data, analyze results, and provide feedback to employees. KPIs may include output volume, quality, efficiency, and adherence to deadlines.

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