Start ups are the newest comparative enterprise next to old aged businesses and corporate firms. A start up does not become a big corporate firm with its beginning, but grows over time to produce a brand of marketing and sales that show the age old entrepreneurs what the youth in business has to offer.
This is one of the reasons that the people who begin start ups also focus heavily on the use of digital marketing, which is the companion of any recent start up. This is because digital marketing is the future of sales in business and is profitable.
| BENEFITS OF DIGITAL MARKETING IN START UPS | DRAWBACKS OF DIGITAL MARKETING IN START UPS |
| Investment Becomes Lesser | Maintenance of Website |
| Digital Marketing is the Future | Hire Team of Marketing Experts |
| Legendary Start Ups Use It | Lose Out on Aged Customers |
| Connect to the Youth | Chances of Competition is High |
| Mobile Gets Precedence | Problems with Ad Space |
| Save on Storage Space | Low Visual Aspect |
| Analyse the Trends of Demand | Chance of Getting Poor Reviews |
| Use For Advertisement | |
| Great Boost for Sales |
ADVANTAGES OF DIGITAL MARKETING FOR START UPS:
- Investment Becomes Lesser:
The investment that regular space and store based start up has to make to ensure it makes profits and people know about the business, a digital marketing base start up has to make much lesser investment. Hence this is great for new start up owners.
- Digital Marketing is the Future:
The digital marketing method of making start ups more available to those who cannot access it by foot is more or less the future of the system. This is because the availability of options on digital platforms is much more viable to regular users than using stores.
- Legendary Start Ups Use It:
The legendary start ups which had begun a long time ago and used digital marketing as one of its primary goals for the purpose of the shopping are now big corporate brands which have more to do than the simple brands that they have outshone.
- Connect to the Youth:
The reason several brands like using the start ups with digital marketing options is because it is the youth that is the primary consumer at this point of time and the youth consumes anything that it can find. The method they use for this is digital marketing.
- Mobile Gets Precedence:
The mobile based co-ordination of digital marketing is something that cannot be replaced by the stores. On the mobile phone you can order up to any number of items that you would like and would not have to bother carrying extra luggage and other hassles of shopping.
- Save on Storage Space:
The storage space that most brands have to offer through the process of showrooms and such can be replaced by the very simple platform of digital marketing making it the best available platform for the process of shopping and selling. An entrepreneur saves a lot of money as well.
- Analyse the Trends of Demand:
The trends of the demand of the customers who will be shopping at your website can be analysed through the medium of the website and the date analysis that it provides. This will help you understand which product is selling more and which is not doing well.
- Use For Advertisement:
The use of advertisement for digital marketing platforms is a great jump over the usual billboards. These advertisements reach the consumer in their personal space and the reason this happens is because the digital marketing platforms records the tendencies of the users.
- Great Boost for Sales:
The biggest reason why you should look for digital marketing options for the start up that you own is because the sale of products that use promotional options for the functioning of the website is going to become better with digital marketing.
DISADVANTAGES OF DIGITAL MARKETING FOR STARTUPS:
- Maintenance of Website:
The maintenance of a website that keeps the digital marketing platforms running is something that you will have to spend money on. As an entrepreneur it is very important to keep the source of your income running. This is going to be a standard expenditure.
- Hire Team of Marketing Experts:
The digital marketing website cannot run on its own. It must be pushed and made into something better to suit its need of making it a better digital marketing platform. Hence you will need to hire a group of professionals.
- Lose Out on Aged Customers:
The aged customers who are more used to shopping in complexes and buying what they need physically will have a relatively difficult task in trying to ensure they shop from the digital marketing platform. This is one of the drawbacks.
- Chances of Competition are High:
The chances of competition are very high for a person who cannot focus on the process of digital marketing along with other aspects of the firm. Sales is something that great professional firms will be banking upon hence for a start up the competition will be very high.
- Problems with Ad Space:
The problem with the ad spaces are something that the people who will buy the content you have to provide from the digital marketing space will be facing. The ad spaces on the digital marketing platform usually pop up when shopping, creating disturbances for the consumer.
- Low Visual Aspect:
The visual aspect of the products for the digital marketing platform will be low and nothing compared to viewing the product in general. This is one of the reasons that people still prefer shopping for electronics physically. This is a problem for a start up based on digital marketing.
- Chance of Getting Poor Reviews:
The chance of getting poor reviews is high on digital marketing spaces and all the reviews will be available for the people to see it. This is one of the biggest problems for a start up that is based on the functioning of the reviews and services.
CONCLUSION:
The pros and cons of digital marketing are always based on the start up and the needs of the start up the entrepreneur would like to base its business upon. This is also one of the reasons that the digital marketing space is becoming more popular for the space.
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Business, marketing, and blogging – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, HR, leadership, and finance. I am on a mission to assist businesses in achieving their goals.