Technological advancement and automation have even upgraded the way we commute. We can book any tickets for any kind of transport from any corner of the world. Long lines for buying tickets at railway stations and bus stands have shortened as more and more people opted out of braving the long wait at the queues and chose to buy tickets online from the comfort of their home.
Such is also the case with cabs now. With the availability of online cab services people can now book cabs anytime and anywhere from the comfort of their home. They do not have to go out on the streets to do so.
PROS OF ONLINE CAB SERVICES
- USER FRIENDLY
The apps for these online cab services are easy to operate even for people who are not very inclined to technology. It guides one through the process of registering and creating an id to avail these services. Once the registration is done, they again guide the user so that they can hire their first online cab.
- LIVE TRACKING
Live tracking guarantees safety to the passenger. They can easily track their whole journey from beginning to the end and can also send their live location to anyone to ensure further safety. In this way the user can also be alert if and when the car deviates from the pre-decided route.
- INSTANT FEEDBACK
Nuisance from both the drivers’ and customers’ side will not be tolerated and is acted upon quickly. Both the customer and driver can rate each other for their behaviour at the end of the trip. This makes it easy to detect nuisance as the person’s rating will fall immediately.
- OFFERS
One of the main advantages of using online cab services is that the passengers randomly receive offers on their rides. These offers can be availed by putting in the correct promo code before searching for a ride online.
- CHOICE ON THE TYPE OF RIDE
The customers can how the want to ride a car. There are options to carpool with other people as well as to hire a whole car to oneself. There is also choice on the type of car that one wants to ride. They will be charged according to their choice.
- ROUND THE CLOCK SERVICES
People can use online cab services at any time of the day- be it early in the morning or late into the night. These cab services are available for people throughout the day and in case of emergencies when there might be no alternative way of commute.
- TIME EFFICIENT
Booking a cab online takes negligible amount of time. It connects you to cabs that are nearby so that they can easily arrive at the pick-up location in no time. The customers do not have to get on the roads to hail a ride anymore.
- EASIER FOR THE DRIVER TO FIND CUSTOMER
Drivers do not have to go around searching for customers, and instead they get notified on their app whenever a customer near them wants to hail a ride. If the location and time is convenient for the driver, he can accept the ride and head towards the given pickup location.
- CUSTOMERS NEED NOT FACE REFUSAL ON THE STREETS
It is very inconvenient and sometimes a point of irritation when one is refused to be taken to their desired location by one cab after another. For online cab services, the driver accepts the ride to the location by himself. So, there is almost no chance of refusal.
- CASHLESS PAYMENT
Online cab services give the option to the customer to pay online or by cash. If he doesn’t have enough change, he can choose to pay online. This saves the hassle of both the customer and the driver to carry proper change.
CONS OF ONLINE CAB SERVICES
- MANDATORY ACCESS TO INTERNET
Reliable internet access is the basic necessity to reserve and avail the advantages of online cab services. So, people working in or living in remote areas with unsteady internet access can not depend on online cab services and will have to make do with the traditional ways of booking cabs.
- NOT FAVOURABLE FOR SMALL TEAMS
If you are planning to develop an online booking software with a small team at hand, it might not be very favourable for you. Online booking services attract new customers who will prefer booking this way. One needs to have a huge team at hand to manage the surge in booking.
- SURGE PRICING
When the demand of cabs is high, the online cab services surge the price of their ride. This means if one is late for office and is trying to hire a cab to reach on time, they will have to pay a greater price as there is more demand during the office hours.
- LOW PRICING IMPACTS DRIVER
It is advantageous for the customers to use the offers that the online cab services provide and pay a price much lower than usual. But this will negatively impact the drivers as they are the ones who bear most of the expenses of fuel and maintenance.
- BAD FOR TRADITIONAL TAXI DRIVERS
As more and more people choose to book cabs online without any hassle of going out, it gets harder for the traditional taxi drivers who have not been able to partner with any online cab services and hence choose to resort to the traditional ways of driving around a taxi.
- TECHNICAL PROBLEMS
Technical problems are a part of everything that involves technology. Technology might act up at times of extreme emergencies or even in the time of payments that might leave you confused and with the only option of going back to traditional ways of booking or hiring a taxi.
We do ride high on technology as it makes our lives easier in every aspect. Most of the things that seem like a problem can be resolved with technology. However, the refusal that people face in case of traditional taxis can be equated with the cancellations that drivers do after accepting rides.
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Business, marketing, and blogging – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, HR, leadership, and finance. I am on a mission to assist businesses in achieving their goals.