Personal and business computers have become commonplace. However, the knowledge of repairing computers when things go wrong with them is not as widespread.
Starting a computer repair business allows you to make a living while providing a valuable service to businesses and private clients who cannot repair their PC problems on their own.
Certification is not explicitly required to start a computer repair business, but it grants you credibility that can be difficult to attain otherwise.
As computers become more important to different types of businesses around the world, the service industry growing up around computers is becoming a tempting place for entrepreneurs to start their own business.
It is not cost-effective for small businesses to have a computer technician on the payroll. Determine the best way to start a computer repair business, and then take advantage of a growing part of the service industry.
Start Computer Repair Business
You can gain experience and a professional reputation by working as a repair tech for an existing computer repair company. You can offer assistance to repair your friend’s and family members’ computers as well.
Working for another company not only helps you to gain important repair experience, but it also helps you to understand how to run a computer repair business and what are its advantages and disadvantages.
When you are ready to open your own business, you can strike out on your own.
You must analyze the competition in your area to find out what they are charging per hour. Base your per hour cost on what the competition is doing.
Avoid setting a special low rate to try and get new business because charging a low rate might undercut your competition but you will have to work significantly more hours just to break even and your clients will expect that low rate permanently.
You should start with a rate that is in the same area as your competition to look and be competitive.
Type of Services
Consider the repair services that you want to provide. Decide whether you will offer general hardware repair and upgrade services, virus removal, data recovery, and other services.
You should also think about the operating systems that you will be working with as there are considerable differences between computers running different operating systems.
Find a suitable location for your business. You will want some sort of easily accessible storefront where people can drop off and pick up equipment, where you can sell equipment for additional income and where clients can come and discuss business with you.
Your business will look more professional if you invest in renting a storefront space.
Keep a room in your home that can accommodate all the equipment and also an office space from where you can do the management and administrative tasks.
You need to choose the type of customers that you would prefer to work with. Some computer repair businesses focus on helping business clients to manage their computers while others are more focused on residential customers.
If you are looking to sell and service computers within your local community and remain a one-person operation, residential clients may suit you best. They are generally more responsive to advertising and marketing than small-business owners are.
Moreover, residential work is less demanding, and the market is huge. But residential clients will be more budget-conscious than business owners.
Identifying your customers beforehand will help you to target your advertising and marketing towards those customers.
Advertise your business, create a website with information on your services, rates, and certifications. Create fliers and take out ads in local newspapers and magazines.
Offer discounts for first visits to encourage potential customers to come to you with problems related to their computers.
Create a promotional flyer and business cards designed to reach your target audience. Distribute your flyers by going door-to-door to homes or businesses and in other places where you can target potential customers like schools, colleges, coaching classes etc.
Use word-of-mouth technique to successfully promote your business in your locality. Use popular social media platforms to reach out to a large number of customers.
Keeping Record of Customers
Create a spreadsheet or database with customer information so that you can easily refer to the past computer problems of repeat customers to try to find an underlying cause.
Make notes about your customers so that you can easily remember them if they return.
Keep Your Skills Current
Techies can easily fall into the trap of believing that they can pick up new skills on the fly or after reading a manual quickly. But if you fail to partake in continued education and training, your knowledge base may become obsolete.
You have to find time to see what’s new in the market. Remain updated about the new technologies, software and their advantages and disadvantages.
You will not be able to get new customers if your knowledge and skills become obsolete, it is the nature of this business.
Customize Your Workspace
Organize your home office with commitment. You will need a clean, dedicated workspace with room for a repair bench area for your tools and easily accessible storage shelves and bins.
The area need not be too big to start with, but it should be able to accommodate at least two tower PCs and monitors. A converted garage is a favorite area for a lot of techies.
You must be smart with hiring. Your first hire is going to make the main impression of your company with your customers, screen your candidates based on their technical skills and certifications.
Your employee should be well versed in both technical expertise and interpersonal skills. Check their background before hiring.
To sum up, these are the steps that you need to follow for starting a computer repair business. You have a large market to target in this business. Obtain all the licenses and permits before starting the business.
Formulate a business plan that will help you to organize the business effectively. Provide quality service to your customers, start slow and build the business gradually with patience.
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