How To Start Jewelry Business (10 Steps)

Are you someone who loves accessorizing jewellery? Do you consider fashion to be your forte? Do you have the talent for creating unique jewellery on your own?

If you answer any of the questions with a “yes” then it is high time that you plan on starting your jewellery selling business and earn some extra cash.

The market is rife for such accessory jewellery and people are buying these regularly as the trend and fashion keep evolving on a daily basis in the industry. You can bring your talent to the market and be a successful entrepreneur.

Steps To Start Jewelry Business

Select a niche

You need to select a particular niche that will be served by the business. It will enable you to focus on the needs of a target audience.

It is recommended to start a business small and later spread the wings once it gets established.

Some of the niches in the domain are mentioned below-

  • Customised jewellery
  • Trending fashion
  • Paper jewellery
  • Gold plated ornaments
  • Jewellery made of thread and ropes
  • Seasonal jewellery for gifting purposes
  • Bohemian accessories

There are a host of other choices too which you can take up and start a business.

Get organised before launching:

It is useful to start naming and numbering your products individually in order to make sure your inventory and orders are easily tracked once your online presence is up and running.

It is also of prime importance to take photos of your products or jewellery designs for online use.

It is to be made sure that they are clear and vivid and also look professional, and it is wise to have a varying view of every order so that your online customers can view all your collections in detail.


There are some fundamental legal considerations that will need to be made when one is about to set up a business.

One should select a trading name and do some research into your tax obligations as a business.

More specifically, as a jeweller who works with precious metals, will need to ensure that the precious metal pieces are hallmarked correctly unless its weight is under the threshold for that particular precious metal.

Make time for your design production:

It is safe to say that, without a cohesive jewellery collection, it is difficult to become an online success.

So, when you are starting out, it may seem more appropriate to offer your customers variety, but before that, you should establish your reputation as an accomplished designer with your style, establishing collections that have their own individuality and that will set you apart from the amateurs.

Being sociable

The use of social media platforms to share images and updates on your designs is a powerful and straightforward way of gaining more traction.

So make sure your social messages stand out from the rest with professional images of your products, competitions to encourage people to engage with your jewellery brand.

Social media sharing invaluable and if done in a proper and regular manner, it will play a vital role in your business growth.

Running the business online

If you are planning to run your business of jewellery-making online, then you would require to have your own website.  

Here are the fundamental things one need to consider for getting their websites build in a proper manner are:

  • Homepage: make sure your home page tells the user about your business in a short but compelling way.
  • Product pages: make sure that these contain all the information your customer need in order to buy the item like material, size, timescale etc.
  • Contact details: make sure that you are easy to find and the customer should be able to contact you with queries. Offering both email and phone number, if possible, is a great idea.

Consider basic Requirements

TRENDS: following the latest trends will help you create more buzz among the buyers and would attract more customers. Trends are followed by almost all age groups and the most trending things always take away the preference over the rest.

Raw materials: when you are just a beginner, you should not go for expensive raw materials initially. Rather, you should look for some inexpensive metals or materials such as beads, wires, plated metals, plastic, synthetic gems, etc.

price-point: at the beginning, one must keep the price of the products low so as to increase the masses buying your products. Once you start enhancing you business, you may then set the price higher by providing your consumers with some excellent quality of craftsmanship and some high-end, precious and semi-precious metals or gems.

Designing: success as a newbie in any facet of the fashion industry depends on strong aesthetic, unique design or product, and consistent branding. So putting emphasis on design and uniqueness is of a great importance.


You need to have a website that will represent the business online. It will make sure that more people know regarding the business. Hire a professional web designer who can make the website for you.

To upload pictures of the amazing jewellery that you have in the inventory so that people can be allured. You can also create an eCommerce website and start selling jewellery online

With the rise in eCommerce trends, such a business will surely have huge growth in a short span of time.

Create and sell

If you are a creative person and good with designs, then this comes as the right option for you. You can create a unique set of jewellery Everywhere

You can open a shop right in your home and sell all the self-designed and assembled jewellery through it. Such a shop won’t take much space and having it in the home will save the money that you had to spend on paying the rent for storage space.

You will only need to redecorate the space and pay the electric bill for the shop. If you have a unique collection then rest assured that sales will happen and the business can go viral in the area as well.

Become a direct sales partner

It is not essential for you to be able to make jewellery in order to start a jewellery selling business. Connect with any jewellery making company that need a partner to sell off their stock.

You can build an impressive inventory with the help of the huge collection that these jewellery companies have. Some of the leading businesses that come to our mind are- Stella & Dot, Paparazzi and Origami Owl.

There are many others in the market too which can help you create an inventory and design various looks with the help of the most suitable accessory jewellery. The profit margin for such business is quite high because the investment you make will double up from the sales that you incur.

If you are good at sales and can communicate with people in a flawless manner then this is the right business set up for you.


As you know the art of making jewellery, you can record videos of the entire work of making jewellery and upload the same as a tutorial video on your YouTube channel. YouTube is a great way for earning and the income is quite stable from it.

There are many people who are making huge money from YouTube and that too right from the comfort! You can make such tutorial videos as they are quite in demand amongst a specific group of people in the community.

Once you register a certain number of views in the videos, you will be paid by YouTube. You will also get advertisements on the videos and sponsorships too at a later stage.

These sources will add significantly to the money you can make from the display of your skills on YouTube.

Also, you can put up the particular jewellery for sale in the same video and provide the contact details where people can palce the order after they see the video.


In this era of the internet, your business needs to be well promoted on numerous social media platforms. Create profiles on Facebook, Twitter and Instagram and upload pictures and offers on the page for the audience. You can also sell through these profiles.

Take orders online on Facebook and deliver the product after receiving the payment. Put up posters and fliers around the areas to make people aware of you jewellery selling business.

More people knowing about your business will mean more people coming to the shop and making purchases. Also, send out direct emails to people who are interested in the domain

Some steps that would take your marketing plan to a next level are:

  • Set simple marketing goals,
  • Identify your competitors
  • Get to know your target audience
  • Strategise the marketing of jewelleries both online and offline
  • Monitor your results.

To conclude, a clear marketing strategy can help you out to understand your customers and your competitors and to plan promotional activities that will target precisely the people you want to sell to.

Not only that, by learning some key marketing strategies for small businesses, you will become more efficient in your efforts and it will leave you more time to make more jewellery- the bit you would really like to do at the first place.

Keep in mind that for the business to rise and shine, you should be entirely dedicated to the purpose. Keep working hard so that your jewellery selling business achieves the goals which are planned for it. Remember, such business needs time to strike the right chords and hence you should not lose patience.

The demand for amazing and unique jewellery are always high and hence it is without any doubt that if once the business is settled, you will earn a hefty amount from the business while being based right

To conclude, a clear marketing strategy can help you out to understand your customers and your competitors and to plan promotional activities that will target precisely the people you want to sell to.

Not only that, by learning some key marketing strategies for small businesses, you will become more efficient in your efforts and it will leave you more time to make more jewellery– the bit you would really like to do in the first place.

Here is the infographic which gives ideas on how to perfectly start jewellery business from scratch. Read Below

How To Start Jewelry Business
how to start a jewelry business from home

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