What Is Social Media Recruiting: Steps, Benefits & Examples

Social media recruiting uses social media platforms like LinkedIn, Twitter, Facebook, and Instagram to share job opportunities, network with professionals, and conduct candidate research. 

This helps you attract active and passive candidates, target your desired talent pool, enhance your employer brand and workplace culture, and reduce recruitment expenses by using social media in your recruiting strategy.  

Social media recruiting is a recruiting strategy that is a combination of elements of employer branding and recruitment marketing to connect and engage active as well as passive candidates on the digital platforms they frequent.  

To understand it, here are the definitions and benefits, examples, and steps regarding social media recruiting.  

#️⃣What Is Social Media Recruiting? 

Social media recruiting is considered a strategy for recruitment where the employers post regarding the new job opening in their company using social media sites. 

The strategy targets online communities using the social media platforms such as Facebook, Instagram, LinkedIn, and Twitter for posting job listings.  

This is to improve engagement and also to target the right audience. They also add details about the job, including the title and description, highlighting all the pointers that can help choose the right candidate.  

It makes it easier for HR to find suitable candidates and for those who are looking for work in the same field.  

?Benefits Of Social Media Recruiting  

To understand more about how social media recruiting is helpful and beneficial, here are some pointers to know.  

?Helps In Increasing The Reach 

It’s difficult to line up candidates if you are not a famous company. Also, finding the right candidate and bringing the potential ones for the job gets complicated. 

 The more qualified candidates you have, the better your chances of getting the best candidate.  

With the help of social media, you can reach passive candidates who might not be looking for a job.  

However, knowing about the information related to recruitment will help in the future.  

Also, it will personalize the communication as it will reach out via direct message or comment to individuals. It reduces the chances of making it look spammy.  

?Helps in Improving Marketing Efforts For Recruitment  

When it comes to utilizing marketing efforts for recruitment, here you get a lot of different mediums and sources.  

But social media can help you take this to a whole different level. With the help of this, it can help you reach skilled candidates from different areas and places without wasting time.  

Social media also helps in collecting the data with its built-in tracking; here, you can get the data like engagement, followers, and page views.  

But if you use billboards and newspapers like traditional mediums, it’s impossible to offer such scalability and immediacy.  

The resources improve the understanding of which platform is doing well, leading to focusing and tailoring better to boost the recruiting efforts.  

?Creating The Variety Of Different Contents 

There are different types of content that you can create, and it starts from writing to images along with videos and keeping the content interactive. Here you have no limit when creating content for your social media recruiting.  

However, you must track which platform content works better and resonates with the target audience.  

?Helps In Tailoring The Recruiting Efforts  

Social media platforms help improve the options for reaching specific groups of candidates, allowing them to find the right candidates suited for the roles. 

It helps in narrowing the pool of applicants in the recruiting process. This improves time-saving as you focus on who are the best applicants.  

?Help In Understanding About The Candidate  

With the help of social media recruiting, you can know more about the candidate that goes beyond the resume.  

It makes better connections and improves communication. Additionally, HR can get better insight, allowing you to develop a comprehensive understanding of your candidate.  

Not just that, it tells about what your candidate are interested in, mutual connection, and their personality,  

?Examples Of Social Media Recruiting  

Understanding how major players to niche networks are using social media platforms and getting the best from them, here are some examples to know.  


Well, the platform is the visual format and is popular among millennials and Generation Z. For the companies, these two generations offer the largest workforce.  

Salesforce uses the platform for showcasing the interviews of their employees on what helps them motivate. They also share reels and funny videos regarding their work culture.  

Not just them, but Microsoft has their hashtag, #microsoftlife; this includes all the compilations of the post shared by their employees about the experience. Also, they showcase their work and office culture.  


Twitter has a 280 character limit, keeping it short and sweet. However, there are a lot of companies using the platform to find their potential candidates.  

Some companies, including PepsiCo, have their account targeting especially for recruitment efforts. They highlight all the achievements of the companies, testimonials, and employee resources.  


More than 15 million active jobs are posted on LinkedIn, and it’s a go-to for recruiters.  

The platform is an original professional social network offering a work history.  

This helps understand more about the candidate and their past work experience, including their interest, referrals, and endorsements.  

Google uses the platform to highlight the accomplishments of their employees to share the resources so the candidate can use them.  

Some of the popular resources that Google provides are informational events, interview tips, and employee testimonials.  

AT & T also shared the life milestones of employees using Linkedin. They use it for announcing promotions to celebrate the growth in their family.  

The company has its hashtag, #LifeAtATT, which helps the candidates to follow them and get the information and needed updates. 


Facebook might not be the dedicated one compared to LinkedIn, but it has indispensable resources for recruiting.  

SproutSocial has an account that mixes companies’ resources for helping the employee’s advocacy practices.  

Along with that, they have industry insights and employee spotlights. They share knowledge about the industry and resources that help the potential candidate understand the product and its priorities.  

?Steps to Create a Social Media Recruiting Strategy

Building your social media recruiting strategy is the next important step. However, it would be best if you changed many things over time to come up with the best one.  

Here are some steps that you can follow :  

Make Sure You Do The Research

Start with doing the research; it should focus on figuring out what you will face. Figure out the platforms that are popular among the competitors.  

Also, you have to pinpoint what kind of content you need to create that can help in connecting the right candidates.  

Also with that, research where your candidates might be; there are chances you have missed untapped resources. 

Create The Personas About Your Candidate  

To start an effective recruit, you first need to establish the candidate persona that you are looking to fill.  

It requires knowing about the personality traits that can help in adding to your company’s culture.  

Also, to know about the qualification that will be helpful in performing better in the role.  

Not just that, but make sure you are analyzing the areas where your company is struggling and prioritizing them when you are making the strategy.  

Make Sure You Have The Goals Set 

The next step here is to establish the goals as the benchmark, which will help optimize the recruitment strategy.  

Find out what you are aiming for with your social media strategy that you might not be able to get with traditional ones.  

Determine And Measure Your Metrics  

Ensure you track the recruitment metrics before engrossing yourself in likes and follows.  

This will help you determine the platform and strategies that work for you. Also, it will help shortlist the best candidates in a short time frame.  

Choose Your Social Platforms  

Well, when you are choosing your social platforms, you must do it wisely. It depends on your industry and the targeted personas, as it will help you choose the platforms.  

Also, use the social media management tool that can help in organizing your efforts and making the analysis.  

Ask For Help 

The process of social media recruiting can be lengthy, and it will be hectic if you are planning on doing alone. So consider asking for help, and get the people who can help you in doing respective things such as creating content, etc. 

While you do that, ensure you train them so they can be a cohesive voice and maintain it even if they have individuality.  

Review And Check  

You must use your time smartly. So sit down and track what your team is doing, and check the metrics, goals, results, and other different things from time to time.  

This will help you change your strategy when needed so you don’t have to worry about any future hassle.

?Key Takeaways

  • Social media recruiting involves using social media platforms to attract and hire candidates.
  • The benefits of social media recruiting include cost-effectiveness, wider reach, and faster hiring.
  • To implement social media recruiting, create a strong social media presence, target the right audience, and engage with potential candidates.
  • Social media recruiting examples include LinkedIn, Twitter, Facebook, and Instagram.
  • A successful social media recruiting strategy requires ongoing evaluation and refinement to improve results.


How to recruit on social media?

Recruiting on social media involves creating a strong social media presence, identifying your target audience, and engaging with potential candidates. Here are some steps to follow:

Define your target audience: Determine the type of candidates you want to attract and the social media platforms they are most likely to use.

Create a strong social media presence: Develop a comprehensive social media strategy, create an attractive profile, and post regular content that showcases your employer brand.

Post engaging content: Share job postings, career advice, and other engaging content that is relevant to your target audience. Use hashtags and visuals to increase visibility.

Target the right audience: Use social media advertising to target specific groups based on location, interests, education, and other criteria.

Engage with potential candidates: Respond promptly to messages and comments, build relationships with potential candidates, and encourage employee advocacy.

Measure your results: Track metrics such as the number of applicants, engagement rates, and conversion rates to evaluate the effectiveness of your social media recruiting efforts. Adjust your strategy as needed.

What is the best social media for recruiting?

LinkedIn is often considered the best social media platform for recruiting due to its focus on professional networking and job searching.

It offers a number of features specifically designed for recruiting, including job postings, candidate search tools, and the ability to showcase your company’s culture and values through a company page.

Other social media platforms that can be effective for recruiting include Facebook, Twitter, and Instagram, especially if you are trying to reach a younger, more tech-savvy audience.

These platforms can be useful for building brand awareness and engaging with potential candidates more casually and informally.

How do I promote my staff on social media?

To promote your staff on social media, you can:
-Share their achievements or successes on your company’s social media pages.
-Post photos or videos of your staff at work or in the office, highlighting their contributions to the company.
-Encourage your staff to share company updates or news on their personal social media pages.
-Use hashtags and tags to increase visibility and reach a wider audience.
-Consider running social media campaigns or contests featuring your staff to showcase their talents and achievements.

What is the role of social media in employee staffing?

-Advertising job openings and reaching a larger audience.
-Building and promoting your company brand to attract potential candidates.
-Researching and screening potential candidates by looking at their social media profiles.
-Providing an avenue for communication and engagement with candidates throughout the hiring process.
-Showcasing company culture and values to potential candidates.

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